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Strategy |
The global recession and tough market environment forced us to adopt a series of
restructuring measures - but we always did so with an eye to being ready as soon
as economic recovery brought new market opportunities.
The strategic reorganization, in which the Solar and Medtech business areas were
established as complementary areas to our wireprocessing activities, was completed
in 2009 with the roll-out of the three business units. Innovation, customer focus
and operational efficiency are the drivers behind our success in all business areas.
Our goal is to achieve long-term organic growth in these three core business areas
while gaining entry to new market segments and consolidating existing positions
by means of complementary acquisitions.
As in previous years, we used our numerous trade fair appearances in 2009 to present
a whole range of innovative products to our customers. Alongside the photovoltaics
centre of excellence in Rotkreuz, established to develop process solutions for thin-film
applications, Komax has now set up a German-speaking hub for the medical technology
market.
Furthermore, we have successfully launched the Komax Solar brand. We are now planning
the next step for Komax Medtech. Systematic roll-out of these brands is important
if we are to go beyond our traditional wire-processing business to create a strong
and lasting position for ourselves in these promising markets.
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Market Environment |
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Wire: |
- Higher quality requirements
- More automation to grow productivity
- Trend towards miniaturization
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Medtech: |
- Market is growing rapidly
- More players are moving into medtech
- Significant potential in Asia for cost-efficient solutions
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Photovoltaics: |
- Energy prices are growing faster
- New countries adopt incentive programs
- Further reduction of government subsidies
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Drivers in the market |
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Wire: |
- More efficient cars with lower consumption and lower CO2 emission
- Higher requirement in safety and comfort in cars
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Medtech: |
- Self medication leads to lower costs in health care
- Aging population is growing the market
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Photovoltaics: |
- Global warming concerns
- Local solar jobs
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